Getting to the top of Google is the dream of every business owner either for big companies or small business. It might not be hard for big companies to make a spot on Google but for small business it’s little challenging to compete and make a good rank in google.
But we should not let our hope down. Yes, to be on the top of Google is not easy but it is not impossible, either. I am going to help you by sharing few tips for your small business on how you can rank your business in Google.
1. Local SEO: Small business are a local business, they provide a product and services to a local population or a particular location and to improve the rank of local business we have to work on local SEO. It simply makes your business online visible to people who live in your area, or people who are visiting your area. It helps your customers to show your business when they search you through the searchable location keywords. Now how do you market them?
a. Add your business in google map: About 84% of consumers conduct local searches they often arrive at Google Maps Business. Google map is a web based service that provides an aerial/satellite views street views of your physical business.
b. Claim and business on my business Account and add accurate information to your Google Maps Business Listing: Having a Google map is not enough for ranking. You need to mention all the information related your business like company logo, company name (with subtitle like : Sumnima Collection – A cultural store in Lalitpur ) exact location, your official phone number, hours of operation, Website URL, service area or product category display (if applicable) and short description on how your product and services helps your customer to complete their task.
c. Encourage your customers to give a relevant reviews and rating in your business online. And respond sincerely to all your customers’ reviews. Customers feedback and review is a reliable source for information to other customers and also helps to improve customer retention
d. Publish photos and post to your Google My Business Account, even you can announce your products, special offer and events. Google loves what customer love and customer love photos. Google maps Business Listing without photos are less appealing to customers and may not rank as high as listing with photos.
e. After completing all the information, verified your business on Google Map. This will increase your location visibility and help your business stand out when a user is looking on Google map in your neighborhood. This is extremely as it helps you appear to general searches as well.
2. Targeted website content and create a blog on your location :Website specific on location plays an important role when it comes to local seo and google rank .Make sure to include your business location in important website page like heading, title tags, contact page, meta description, page content and so on. A location title could be like: best cultural store in nakhipot. Even you can write a blog by creating a location centric blog like: where to go in nakhipot to get authentic nepali cultural dress. Focusing on specific location content in website and blogging will help you to rank on the first page of Google. Website Domain name : If your company name and searchable keywords are little bit match able then there is a high chance to get good organic results and come your website in google first page like www.bristishgurkha.com.np.
3. Organic SEO: There is a difference local SEO and organic SEO . Local SEO is to target your audience on location and organic SEO target audience based on general search terms and keywords.
There are few things we need to consider all together in SEO.
a. Ensure your website is responsive and adaptive that provides a great experience for anyone who visits your website beside beneficial content to users and information. Your audience will access your website from a variety of different devices in all shapes and sizes.
b. Page speed is always important factors to users because well and faster pages are more efficient and provide a much better on page user experience. It load deliver content quicker that satisfy the user’s need quicker. Website page should be load in 3 second or less.
c. Website navigation features should be clean and able to find what your visitors are looking for. It gives them confidence in where they are and what they can receive from our website. Navigation allows visitors to search with ease.
d. Target keywords that mean the most to your industry and most importantly, your target audience. The more pages that your website has, the more opportunity you have to diversify your relevant keywords targeting. Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it.
e. Come up with the powerful content strategy about a certain topic. Content is extremely important for SEO, without it search engines won’t have enough information to index your pages correctly and help you rank. Make sure to write a relevant content more than 1000 words on a certain topic. Quality content helps you generate backlinks. For Google, high quality backlinks indicate credibility and trust. The more quality backlinks you have, the higher you are likely to rank on Google.
If you want to survive and grow your small business in future then SEO would be the best investment. Follow these small business SEO tips to rank your website on Google.
