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As world is experiencing a pandemic, lots of business are facing challenging.  Many small startup and local businesses have been forced to shut down, Some of them are working from home, some are not and few business, especially, delivery business are lucky enough to stay open but they also have to adjust business with changing climate and remote employees.

Many chaotic ups and downs are happening around the market.

So, You might be wondering on how you can advertise and market your business in online platform. Here are few steps you can follow to advertise your business.

1. Story Teller

I think Storytelling is a big concept for now to the big companies. It is a great time for businesses to start the process of telling entrepreneurship stories about how they got started, their biggest mistake or their craziest experience or their challenges. This lockdown could prove to be  a good opportunity to take a step back and start digging into that “origin of story.” This can motivate the startup entrepreneurs.

Let me give you one real example about story telling.

There is this guy who is a diamond ring designer who he started his business in 2002. Today he is a very successful businessman covered by CNBC, New York Times Forbes and many other. And during this quarantine, he has started telling his stories on social medias. He talks about his challenges, his startup difficulties, how he overcame those difficulties, his strategy of sales and marketing etc. And it is very interactive and informative among the youth entrepreneurs.

There are so many start ups who have lot of question and dilemma on their head and they’re really looking after, some mentor and get those answers and this might be the right time to influence and to mentor such people around you.

It’s super important to understand that people buy from people. This is the right time to show people who you are and how your story can motivate them

2. Content creation in Social Media

To all the companies the most important role I can see right now is to use company’s brand in creating a content that gives the value to your costumer’s daily life,  as people are staying at home right now, they are likely to engage well with your content. 

For eg If you have a skincare company, then start writing a content or make a video about 4 tips to deal with Dry skin with Natural Ayurvedic  Home remedies or any other topics that is informative, it shows that you care about your audience and do not just want to take their money by selling products.

If you have a XYZ Watch Company, create a content saying time is valuable, utilize this quarantine time investing in yourself, XYZ is with you forever. No matter which category of business you are in, you can create a content on social media that adds value to your customers i and it also helps you to connect with your audience in a personal level.

3. Pay per Click Marketing

As I already said, People are free and available to scroll through social media endlessly. They will be able to click on your ads far more now than ever before. That is why, even though most people would advise you against PPC, in typical situations, but they are a great thing to try right now.

for example, if you have travel agency, then post the beautiful picture of sea, overflow bungalow and culture of Maldives and write the content stay at home, travel the Maldives through your screen with these virtual tours, follow ABCD travel company to get inspired for your next visit after situation get normal .This is how you can create a content and advertise your travel agency.

In conclusion everything depends on your content. If you have a powerful and fitted content for this time anyone can advertise through PPC.

 4. Business Online Presence:

 There are still some businesses in today’s world who have no presence online. If you are one of those business owners, then it’s time to do take a leap into digital marketing.

First, Make a Google Map entry for your company, your retail outlets, and storage facilities and make your business known to the world. The reason to do is, if you are on Google Maps, then your retail shop shows when the customers search for your products automatically.

You can also use this time to design your company’s website and use some SEO at least, which is very important along with your Google map which helps you to be ranked on when costumer search keywords related to your product

You can then open up your social media account where your costumers hang out the most and develop content to be regularly posted on social media account.

5. Special Offer

Whether you own a product based or a service oriented company, giving special offers always comes  handy.

These offers will allow the customers to try your products at least when they are ideal at home. It will enable them to remember your products in the long run and maybe buy again if they like it. It is during these tough times people will remember who gave them the best value.

Also, many products were made before the outbreak and still has not been shipped. Many services closed. But with the offers  or discounts on pre-book options, people will definitely choose you, as we all know this quarantine will end and life will return to normal.
Even before these quarantine, big gaming companies like Rockstar, sold pre-order games without even releasing the games. This made them sure about the number of copies they need to make, the profit they will make and other analytics way before they even came out with their product..

So special offer really works.

6. Competitor's Analysis:

In the busy daily life, as long as digital marketing is working, who cares what the competitors are doing. But trust me, when I say ”Do your competitor research”. Open your account and conduct a detail analysis of how your competitors are developing a digital marketing strategy and how they are succeeding. Then you can start making a digital strategy for your business. No shame in learning as I said it is an ongoing process and you learn best from your competitors.

7. New Innovation for few companies

During this quarantine there are few companies who adopted the new innovation in their company like few e -commerce stores who used to sell logistic, clothes and accessories has now added groceries delivery supply which is  in demand right now and that is the new innovation for them while creating a value to the audience.

There are so many Restaurants who packaged food and started food delivery apps so they can deliver it around the city. This valuable innovation during quarantine will definitely pay back to them with huge trust and long-term costumer.

It is because of these initiative, in countries like Nepal people are being more and more cashless. Which is just great.

Always remember that the digital marketing strategy takes more than a month to affect the online world. If you genuinely want to enjoy the riches of a bouncing economy in the next few months, you have to invest on digital marketing campaign right now.