Selling a product online is not as easy as it sounds. When your customer visits you in your physical store you have a plenty of time to let them on about the product, it’s features etc. but when they want to buy it online there are no physical interaction means. Your content should work out for you at that time.
If you’re interested in finding out the best tried-and-true methods of marketing-for-an-ecommerce-business, pay attention to the 6 tips below
- Talk about how the product makes your customer’s life better: As the market is changed now, the more you care for your customer and educate them the more they get convinced. Displaying products in ecommerce is not enough at all, focus more on how the products you sell will solve any problem your customer might have, rather than going on and on about the product itself.
For example: If you are selling Basil Holy Tea, let your customers know reality on how pollution can cause throat irritability and the basil tulsi tea can relieve such symptoms.
- Professional Pictures: A pictures says a thousand word it actually works .While updating pictures on an ecommerce site, majority of owners make a mistake of sizing and resolution. If you had a company design your ecommerce site, make sure they train you well on how to properly crop and place photos so they look clean on the site. Along sizing try to capture the product picture from all the different angle. You can also hire a staff to help you do it if you have hundreds of products updating daily.
A proper quality picture of a product taken from different angles already tickles the buying genes in your customer. And as the saying goes pictures speak louder than words, you will be selling more with great photos.
- Reviews: In a world of uncertainty better reviewed products are easily trusted and bought. Everything nowadays work on review basis as there are hundreds of competitors selling the same thing and if there are people talking good words about your products, it is likely that more people will buy from you. So, take user reviews on the products and how they benefitted their lives. That way you increase your credibility and sell more.
- Description in detail: Short description is necessary for a quick overview of products but lots of people need more information. For them a detailed description works. It includes specifications, product attributes etc. which should be well managed and within an eye’s reach so customer can know quickly about all the features of the product. Important thing to consider during product description is not to hide any tiny details or flaws as it becomes crucial in determining whether your product is the one your customer is actually searching for. If it is then, you there is a high chance you have won yourself a loyal customer. And an another interesting is the more unique content you write for your product description will always be better for your Google SEO efforts too. However, keep the following things in mind: Only write quality descriptive content that helps your customers make purchasing decisions
- Separate Sections: Create separate sections for Product Attributes, Product Specifications, Description, short description, shipping details, reviews etc. so your customer or online visitor does not get too overwhelmed by the information they’re receiving.
Once again, to tickle the buying bone , Show Related Products and People Also Bought Products on your product description page to increase cart items and generate better sales.
Staying current with the latest marketing trends and techniques is crucial for any successful eCommerce website. It’s important to deliver relevant, interesting and valuable content and products that truly suite the needs of your target market.
Reach out to your customers in a variety of ways and make sure you are working with a team of experts with varying skill sets. If you listen to everyone’s ideas, you may find new ways of improving your current campaigns and outreach methods.
And, as always, make sure you are monitoring your website analytics to examine trends, keep your website optimized, and track your results!
With the right mix of marketing techniques, you can improve your conversion rate and attract sustainable business that will continue growing over time.
